BRANDCREED DIRECTORS

TERRY DIVER - CREATIVE DIRECTOR

Terry is an award-winning Design Director specialising in Brand Identity and Communications for B2B, consumer, and retail brands. In the 1990s, Terry served as Design Director of Branding at the influential consultancy David Davies Associates in London, which later became FutureBrand. With experience at the global agency FutureBrand and now as the Creative Director at BrandCreed, Terry has shaped numerous high-profile brands that have become integral to British culture. Terry’s portfolio includes landmark projects for leading airlines such as British Airways, Royal Jordanian, Saudia, SAS, LAN Chile, Air New Zealand, and Austrian Airlines, as well as iconic British brands like WHSmith, M&S, John Lewis, Sainsbury’s, and Tesco. Originally from Northern Ireland, Terry continues to work with clients both locally and internationally, bringing a unique blend of strategic insight and creative vision to every project.

PETER CARROLL - STRATEGIC DEVELOPMENT DIRECTOR

Peter is an accomplished marketing and brand strategist with over 15 years experience of working with international organisations focusing on B2B, consumer and technology markets. Peter has worked with business leaders at IBM, Honeywell, The Economist, Arla, Nestlé and Diageo, delivering brand led strategies that enable their products and services to compete with the best. Peter specialises in marrying together three essential brand dynamics:
• The business case (market opportunity, value proposition and purpose)
• The visual and tonal brand (design, voice, storytelling and communication)
• The Technology and Digital platform required to drive the channels

CHRISTINA DIVER - DIRECTOR

Christina worked as PA to the design director of Next Retail in London, at the formative period when Next expanded to over 100 stores and created the blueprint for the modern British retailer. She then spent a decade as assistant to the highly influential designer, David Davies and Stuart Baron at David Davies Associates in London which in the 1990s became FutureBrand. Christina was responsible for client liaison, organising all meetings, presentations, workshops and the day-to-day management of the studio. When Christina’s husband Terry founded BrandCreed in the early 2000s, she undertook a similar role, overseeing the work flow, diary, travel arrangements and organising meetings.