BRANDCREED DIRECTORS

TERRY DIVER - CREATIVE DIRECTOR

Terry is an award-winning Design Director specialising in Brand Identity and Communications for B2B, consumer and retail brands. Throughout the 1990s, Terry was Design Director of Branding at the highly influential design consultancy David Davies Associates which in the 1990s became FutureBrand. Working at the global agency FutureBrand and more recently for BrandCreed, Terry has been responsible for the design and development of numerous high profile brands that have become permanent fixtures in British culture. Terry’s design achievements include major pieces of work for WHSmith,RBS, Climate-KIC, John Lewis, Sainsbury’s, Tesco and Thomas Cook.

PETER CARROLL - STRATEGIC DEVELOPMENT DIRECTOR

Peter is an accomplished marketing and brand strategist with over 15 years experience of working with international organisations focusing on B2B, consumer and technology markets. Peter has worked with business leaders at IBM, Honeywell, The Economist, Arla, Nestlé and Diageo, delivering brand led strategies that enable their products and services to compete with the best. Peter specialises in marrying together three essential brand dynamics:
• The business case (market opportunity, value proposition and purpose)
• The visual and tonal brand (design, voice, storytelling and communication)
• The Technology and Digital platform required to drive the channels

CHRISTINA DIVER - DIRECTOR

Christina worked as PA to the design director of Next Retail in London, at the formative period when Next expanded to over 100 stores and created the blueprint for the modern British retailer. She then spent a decade as assistant to the highly influential designer, David Davies and Stuart Baron at David Davies Associates in London which in the 1990s became FutureBrand. Christina was responsible for client liaison, organising all meetings, presentations, workshops and the day-to-day management of the studio. When Christina’s husband Terry founded BrandCreed in the early 2000s, she undertook a similar role, overseeing the work flow, diary, travel arrangements and organising meetings.