HSBC

Environmental Action and Awareness

HSBC asked BrandCreed to help them support the transition to a low-carbon economy, both via their own operations and by helping customers reduce their own emissions.

HSBC set themselves strategic targets to reduce the environmental and ethical impacts of its operations by 2020. The targets include reducing carbon emissions, energy, waste, water and paper.

BrandCreed developed a firm-wide and branch-wide information and awareness campaign combining strong fact-based copy with impactful black and white photography to engage HSBC employees and their high street customers.